Tasked with refreshing the VICHY THERMALIA Spa Hotel’s brand, I crafted a sophisticated identity that blends Moroccan heritage with modern luxury. Delivering a full suite of hotel and spa collateral alongside a robust style guide, the rebrand elevates the guest experience and reinforces the hotel’s status as a premier destination in Fez. The result is a seamless marriage of tradition and contemporary elegance, encapsulated in a timeless brand journey.