Tasked with envisioning the brand identity for the Mahaj Ryad Center, a cornerstone of business and innovation in Morocco’s financial district, we delved deep into the architectural soul of the region. The center, a confluence of commerce and culture, demanded a visual language that spoke of its roots and aspirations. Our inspiration was drawn directly from the architectural marvels surrounding us, where history whispers in every line and curve.

Central to our design was the elegant, flowing script of Arabic Kufic, an architectural writing style that bridges time and tradition. This script, renowned for its geometric beauty and historical significance, became the foundation of our logo design – a harmonious blend of classic artistry and contemporary finesse. Our branding extended this theme, with every element from the brand guide to the architectural signage echoing the distinct lines and patterns of Moroccan architecture. The campaign we designed was not just a showcase of services but a celebration of Moroccan heritage, reimagined through modern design principles. In every aspect, the Mahaj Ryad Center’s identity was crafted to be a testament to the rich, architectural storytelling of Morocco.