In the historic heart of Fez, a new landmark was conceived for the discerning gentleman: an elite cigar whiskey bar that promised an unrivaled experience of sophistication and camaraderie. My task was to bring this vision to life, crafting a brand that resonated with exclusivity and indulgence.

Objective: To define and develop a brand identity that encapsulates the essence of a unique gathering place for businessmen and connoisseurs from Morocco and beyond.

Role: As the brand architect, I was entrusted with the creation of the bar’s entire identity. This entailed defining the vision and mission, designing the logo, and selecting the brand attributes, including color schemes, typography, and the style of photography.