Institute of Water and Sanitation (IEA)
In the heart of Morocco, where tradition meets innovation, lies the International Institute of Water and Sanitation (IEA) – an institution dedicated to pioneering advancements in water management and sanitation. Our collaboration with IEA was more than a project; it was a journey into the essence of one of humanity’s most vital resources.
My Role:
As an art director, I had the privilege of reimagining IEA’s brand identity, translating their mission of sustainability and innovation into a cohesive visual language. My responsibility spanned across creating the e-brand and developing a comprehensive style guide to encapsulate IEA’s ethos and objectives.
Impact and Conclusion
Through this comprehensive branding initiative, IEA’s identity was transformed to portray its pivotal role in water and sanitation on an international stage. My contributions as an art director were central to creating a brand that speaks not only of the institute’s current achievements but also of its future aspirations. The new branding and website have been instrumental in enhancing IEA’s visibility, engaging stakeholders, and furthering its mission to safeguard and manage water resources effectively. This project stands as a testament to the power of thoughtful design in communicating and advancing vital environmental causes.